WHY ATCs SHOULD TO GO TO NATA!

Until last year, 2018 in New Orleans…I hadn’t been to an NATA conference in 9 years.  In 2015, I let my NATA Membership expire without renewing it.  I felt like it wasn’t worth the money anymore…

It was my “civil disobedience..” so to speak

Why am I telling you this?  Because I WAS WRONG.

You see, I had become extremely disheartened with the Athletic Training profession.  I spent years studying, honing my craft, to be the best sports medicine practitioner I could be… the result…Long hours, very little pay in comparison to the work being done and the amount of student loan debt I had incurred to do so…

 My options seemed to be…shut up, and stop complaining because this was my choice of profession, or, go to PT or Chiro school, and take on even more student debt, to basically do what I do now, just under a different title.  

Neither option was very appealing.  After all, I feel like I am skilled enough to help people within my scope as an Athletic Trainer.  To be honest… we all are.  

So I chose option 3, the road less traveled…


Athletic Trainer in private practice.

With no real guidance, or precedent, I jumped in head first, not knowing whether it would “work” or even the true legal status of what I was attempting to do.  So I started my business, started treating and training athletes privately, and began making content and posting on social media what I was doing as an ATC…

It was working. I was making money, and getting 🔥🔥🔥 results.

Then NATA 2018 came around.  I went with the RockTape team, to help promote a brand I love…  That’s when it hit me…

YOU… You ATCs out there.  Who don’t even realize the VALUE you can bring to so many.  The knowledge and skill you are sitting on. The lives we are capable of changing…including our own.

You started sharing YOUR STORIES with me.  How my content inspired you to stick with AT, or to pursue it further, rather than jumping ship to another profession whose grass looks a bit greener.  

After NATA 2018, I rejoined the NATA, and on the plane, asked RockTape if I could do the NATA conference EVERY YEAR… 

Why the shift?  Because OUR PARTICIPATION DOES MATTER!  You guys showed me it does and for that I am eternally grateful….You showed me it wasn’t enough to just be a good AT… We can’t just stop there, and hope everything works out…

We have to give it back.

Want to see change happen in this profession?  THEN YOU HAVE TO BE ABOUT IT, NOT JUST TALK ABOUT IT.

Let’s have the hard conversations.  Let’s be real with the fact that the only limits we put on this profession are the ones WE PUT IN PLACE OURSELVES!!!

NATA is a great time to connect with ATCs from across the country, so many of whom are actively taking steps to push this profession forward.  I am one of those people, despite not realizing it until you all showed me that I was…

So, I am asking you to come to NATA in Las Vegas.  Yes, in two weeks.  Come be a part of the conversation and the progression of a profession that I have fallen back in love with. 

Participate.  Educate.  Collaborate.  Be a part of the SOLUTION… 

See you in Vegas!  Please stop by the RockTape booth, share your story, and lets help each other move this thing in the right direction! ✊